Designing intuitive
experiences with
a human touch.

Mastering
design with
partner

A Principal Product Designer with 10+ years of experience. I’m based in Zagreb, Croatia.

All your research, ideation, wireframing, designing to staging and production is on one single place with me.

A Principal Product Designer with 10+ years of experience. I’m based in Zagreb, Croatia.

I’m Aida Malkić, a Principal Product Designer. I’m naturally curious and passionate about turning complex problems into simple, intuitive experiences.

I enjoy shaping ideas from early discovery workshops through to polished solutions, with a strong focus on enterprise software and mobile apps UX, while also exploring industrial automation design along the way.

I love learning, experimenting, and sharing design knowledge with others through meetups and workshops. I was also a recipient of the Future Leaders 2023 award by Women in Adria.


UX Design

User experience is at the core of everything I do. With 10+ years of hands-on research and design, I translate complex problems into intuitive, seamless journeys - through discovery workshops, iterative prototyping, and rigorous usability testing. From enterprise software to mobile apps, I design experiences that feel effortless.

User experience is at the core of everything I do. With 10+ years of hands-on research and design, I translate complex problems into intuitive, seamless journeys - through discovery workshops, iterative prototyping, and rigorous usability testing. From enterprise software to mobile apps, I design experiences that feel effortless.

I need this

User Research & Workshops

Usability Testing

Interaction Design

User Flow Optimization

Information Architecture

Visual & UI Design

Responsive Design

Design Systems & Components

Prototyping & Handoff

Human Interface Guidelines & Material Design

Accessibility & Support

Product Design

From early sketches to polished, production-ready interfaces, I handle the full design cycle. I've shaped products across SaaS, fintech, insurance, and industrial automation - always with a sharp eye for clarity, consistency, and the humans using the product.

From early sketches to polished, production-ready interfaces, I handle the full design cycle. I've shaped products across SaaS, fintech, insurance, and industrial automation - always with a sharp eye for clarity, consistency, and the humans using the product.

I need this

Design Consultation

Navigating design challenges is easier with an experienced partner. I offer strategic guidance - running workshops, auditing existing products, mentoring design teams, and helping organisations build better design practices. I've led teams, managed workloads, and reviewed complex applications across government, finance, and enterprise sectors.

Navigating design challenges is easier with an experienced partner. I offer strategic guidance - running workshops, auditing existing products, mentoring design teams, and helping organisations build better design practices. I've led teams, managed workloads, and reviewed complex applications across government, finance, and enterprise sectors.

I need this

Stakeholder & UX Workshops

Design Leadership & Mentoring

Design Strategy & Planning

Design System Audits

Design-to-Code Bridging

Rapid Problem-Solving Tools

Claude Code & AI-assisted Development

Custom Mini Apps & Prototypes

AI Tools & Apps

Beyond design, I build functional mini apps and internal tools using Claude Code - turning ideas into working prototypes fast. Whether it's a custom calculator, a data visualisation, or a workflow automation tool, I bridge the gap between design thinking and practical, AI-assisted building.

Beyond design, I build functional mini apps and internal tools using Claude Code - turning ideas into working prototypes fast. Whether it's a custom calculator, a data visualisation, or a workflow automation tool, I bridge the gap between design thinking and practical, AI-assisted building.

I need this

Relax, you're supported by a decade of curiosity.

Relax, you're supported by a decade of curiosity.

10+ years of research, design, and building - from enterprise dashboards to AI-powered tools. I see the full picture so you don't have to. Everything you need, under one roof.

Relax, you're supported by a decade of curiosity.

10+ years of research, design, and building - from enterprise dashboards to AI-powered tools. I see the full picture so you don't have to. Everything you need, under one roof.

water dam under white and blue skies

Hydroelectric Power Plant Cost Calculator Enterprise UX

ANDRITZ is one of the world's leading suppliers of electromechanical equipment and services for hydropower in the growing renewable energy market.

See case study

a lot of brown boxes that are open

GS1 - Duplex Packaging & Digital Link Platform

Designing a GS1-compliant packaging platform for managing EU product data, Digital Link, and recyclability workflows.

See case study

a close up of a red car door handle

Belcar - Fleet and Pool Services

A Kanban and Gantt-based platform for managing rent and pool vehicle lifecycles across fleet operators and their clients.

See case study

blue cube toy lot close-up photography

CMX Design System

Building a scalable design system and component library to unify UI across multiple products and teams.

See case study

water dam under white and blue skies

Hydroelectric Power Plant Cost Calculator Enterprise UX

ANDRITZ is one of the world's leading suppliers of electromechanical equipment and services for hydropower in the growing renewable energy market.

See case study

a lot of brown boxes that are open

GS1 - Duplex Packaging & Digital Link Platform

Designing a GS1-compliant packaging platform for managing EU product data, Digital Link, and recyclability workflows.

See case study

a close up of a red car door handle

Belcar - Fleet and Pool Services

A Kanban and Gantt-based platform for managing rent and pool vehicle lifecycles across fleet operators and their clients.

See case study

blue cube toy lot close-up photography

CMX Design System

Building a scalable design system and component library to unify UI across multiple products and teams.

See case study

water dam under white and blue skies

Hydroelectric Power Plant Cost Calculator Enterprise UX

ANDRITZ is one of the world's leading suppliers of electromechanical equipment and services for hydropower in the growing renewable energy market.

See case study

a lot of brown boxes that are open

GS1 - Duplex Packaging & Digital Link Platform

Designing a GS1-compliant packaging platform for managing EU product data, Digital Link, and recyclability workflows.

See case study

a close up of a red car door handle

Belcar - Fleet and Pool Services

A Kanban and Gantt-based platform for managing rent and pool vehicle lifecycles across fleet operators and their clients.

See case study

blue cube toy lot close-up photography

CMX Design System

Building a scalable design system and component library to unify UI across multiple products and teams.

See case study

Design Partner
for Digital Solutions

About

Process

Experience

With over 10 years of expertise in UX/UI design, I approach every project with a hands-on, research-first mentality. I collaborate closely with stakeholders - running discovery workshops, shaping early concepts, and iterating all the way through to polished, production-ready interfaces. From enterprise dashboards to mobile apps, everything I design is intuitive, purposeful, and built to last.

10+

Years in Business

30+

Completed Projects

As a design lead and advisor, I bring structure to complexity. Through usability testing, thorough design reviews, and close collaboration with development teams, I help organisations build better products and stronger design practices. I've guided teams across fintech, insurance, government, and industrial sectors - and I bring that same rigour to every engagement.

Future Leaders 2023 - Women in Adria

10+ Years of Experience

UX Research

UX Design

User Interviews

UI Design

Leading recent projects such as the complete UX/UI design for a hydroelectric power plant calculator at Andritz, and heading the digitalisation of Croatia's Tax Administration Office, I bring complex enterprise products from zero to production. Through iterative workshops and scalable design systems, I ensure consistency across every platform and team.

Projects across 10+ Industries

Design Lead & Mentor

Enterprise & Gov UX Specialist

Work Experience

2018 - Present

Principal Product Designer

Notch · Zagreb, Croatia

2017 — 2018

UX/UI Designer

Immowelt · Nürnberg & Zagreb, Germany & Croatia

2017 — 2017

Graphic Designer and IT Coordinator/Educator

CEI Nahla · Bihać, Bosnia and Herzegovina

2016 — 2017

Junior Graphic Designer

NDM Agency · Bihać, Bosnia and Herzegovina

With over 10 years of expertise in UX/UI design, I approach every project with a hands-on, research-first mentality. I collaborate closely with stakeholders - running discovery workshops, shaping early concepts, and iterating all the way through to polished, production-ready interfaces. From enterprise dashboards to mobile apps, everything I design is intuitive, purposeful, and built to last.

10+

Years in Business

30+

Completed Projects

As a design lead and advisor, I bring structure to complexity. Through usability testing, thorough design reviews, and close collaboration with development teams, I help organisations build better products and stronger design practices. I've guided teams across fintech, insurance, government, and industrial sectors - and I bring that same rigour to every engagement.

Future Leaders 2023 - Women in Adria

10+ Years of Experience

UX Research

UX Design

User Interviews

UI Design

Leading recent projects such as the complete UX/UI design for a hydroelectric power plant calculator at Andritz, and heading the digitalisation of Croatia's Tax Administration Office, I bring complex enterprise products from zero to production. Through iterative workshops and scalable design systems, I ensure consistency across every platform and team.

Projects across 10+ Industries

Design Lead & Mentor

Enterprise & Gov UX Specialist

Work Experience

2018 - Present

Principal Product Designer

Notch · Zagreb, Croatia

2017 — 2018

UX/UI Designer

Immowelt · Nürnberg & Zagreb, Germany & Croatia

2017 — 2017

Graphic Designer and IT Coordinator/Educator

CEI Nahla · Bihać, Bosnia and Herzegovina

2016 — 2017

Junior Graphic Designer

NDM Agency · Bihać, Bosnia and Herzegovina

With over 10 years of expertise in UX/UI design, I approach every project with a hands-on, research-first mentality. I collaborate closely with stakeholders - running discovery workshops, shaping early concepts, and iterating all the way through to polished, production-ready interfaces. From enterprise dashboards to mobile apps, everything I design is intuitive, purposeful, and built to last.

10+

Years in Business

30+

Completed Projects

As a design lead and advisor, I bring structure to complexity. Through usability testing, thorough design reviews, and close collaboration with development teams, I help organisations build better products and stronger design practices. I've guided teams across fintech, insurance, government, and industrial sectors - and I bring that same rigour to every engagement.

Future Leaders 2023 - Women in Adria

10+ Years of Experience

UX Research

UX Design

User Interviews

UI Design

Leading recent projects such as the complete UX/UI design for a hydroelectric power plant calculator at Andritz, and heading the digitalisation of Croatia's Tax Administration Office, I bring complex enterprise products from zero to production. Through iterative workshops and scalable design systems, I ensure consistency across every platform and team.

Projects across 10+ Industries

Design Lead & Mentor

Enterprise & Gov UX Specialist

Work Experience

2018 - Present

Principal Product Designer

Notch · Zagreb, Croatia

2017 — 2018

UX/UI Designer

Immowelt · Nürnberg & Zagreb, Germany & Croatia

2017 — 2017

Graphic Designer and IT Coordinator/Educator

CEI Nahla · Bihać, Bosnia and Herzegovina

2016 — 2017

Junior Graphic Designer

NDM Agency · Bihać, Bosnia and Herzegovina

title (1)

Let's create something meaningful together.

I'm open to new opportunities — freelance projects, full-time roles, or design consultations. Let's talk.

Get in touch

LinkedIn

Mail

Behance

title (1)

Let's create something meaningful together.

I'm open to new opportunities — freelance projects, full-time roles, or design consultations. Let's talk.

Get in touch

LinkedIn

Mail

Behance

title (1)

Let's create something meaningful together.

I'm open to new opportunities — freelance projects, full-time roles, or design consultations. Let's talk.

Get in touch

LinkedIn

Mail

Behance

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